Foundation-level course for aspiring entrepreneurs aged 18–40. Covers the core skills needed to validate a business idea, register a business and manage daily operations.

Legal & Regulatory Basics

This course provides an overview of the legal and regulatory requirements involved in starting and operating a business. Participants will learn about business registration, licensing, taxation, contracts, intellectual property, compliance obligations, and workplace regulations. The course aims to help entrepreneurs understand legal responsibilities, minimize risks, and maintain compliance with relevant business laws and regulations.

Operations & Business Management

This course introduces the core principles of managing daily business operations efficiently and effectively. Learners will explore workflow management, productivity improvement, inventory control, team coordination, customer service, and operational planning. The course emphasizes practical tools and strategies for improving business performance, maintaining quality standards, and ensuring smooth organizational processes.

Financial Management & Record Keeping

This course equips learners with essential financial management skills needed to operate and sustain a business. Topics include budgeting, cash flow management, bookkeeping, pricing strategies, profit analysis, and financial reporting. Participants will also learn how to maintain accurate business records, track expenses and revenue, and make informed financial decisions for business growth and accountability.

Sales & Growth

This course focuses on building effective sales strategies and driving business growth. Participants will learn the fundamentals of sales processes, lead generation, negotiation, customer relationship management, and performance tracking. The course also explores growth strategies such as market expansion, customer retention, upselling, and scaling operations to achieve long-term business success.

Marketing & Customer Acquisition

This course provides an introduction to marketing principles and customer acquisition strategies for startups and growing businesses. Learners will explore branding, digital marketing, social media promotion, content creation, and customer engagement techniques. The course emphasizes practical methods for attracting, converting, and retaining customers while building a strong market presence on a limited budget.

Business Model & Idea Validation

This course introduces learners to the fundamentals of developing a sustainable business idea and validating market demand before launch. Participants will learn how to identify customer problems, create value propositions, analyze competitors, and test business assumptions using practical validation techniques. The course also covers business model development, customer segmentation, and strategies for reducing startup risks through research and feedback.

Basic Certificate