This course introduces learners to results-driven marketing strategies designed to support sustainable business growth and enterprise success. It focuses on how organizations can plan, implement, and evaluate marketing activities that are targeted, measurable, and aligned with overall business objectives.
Participants will explore core marketing concepts such as market research, customer segmentation, branding, positioning, and value proposition development. The course also covers the use of integrated marketing communication strategies and both traditional and digital marketing channels to effectively reach and engage target audiences.
In addition, learners will gain practical skills in customer acquisition and retention, sales funnel development, and conversion optimization. The course emphasizes performance measurement using key performance indicators (KPIs), ROI analysis, and data-driven decision-making to build scalable and sustainable marketing systems that consistently generate business growth.
- Teacher: YEDP ADMIN
- Teacher: Funke Odelana