This course introduces learners to cutting-edge Customer Relationship Management (CRM) as a strategic function for building strong, profitable, and long-term customer relationships in modern enterprises. It explores how businesses can effectively understand, manage, and optimize interactions with customers using both traditional principles and advanced digital technologies.
Participants will examine the evolution of CRM systems, customer behavior analysis, and strategies for acquisition, retention, and loyalty development. The course also covers customer journey mapping, experience design, and the use of CRM tools and platforms to enhance engagement and service delivery.
In addition, learners will gain practical knowledge in data-driven decision-making, complaint handling, feedback management, and customer loyalty programs. The course further explores the role of artificial intelligence, automation, and analytics in transforming customer relationship management into a more intelligent and efficient business function.
- Teacher: YEDP ADMIN
- Teacher: Funke Odelana